Yuchen Xie
Graphic Designer


Glamping Hub Process



︎   Final Takeaways The Glamping Hub logo was separated into two parts—logo symbol and logo wordmark. The logo wordmark did not combine with any graphic elements. However, at week 5, once we changed the group for a week, and my classmates noticed that maybe the frame could be part of the logo. It is the best suggestion I got for this project. It changed the design graphic elements and perspective and helped me establish the end's visual system.


I learned that the logo design process could be more flexible, as I mentioned in the defining moment. The brand visual could influence the logo and help me to find the most appropriate logo. Also, I found lots of fun in designing the snack packages in the welcome kit. Maybe this could be one direction for future elective class choices.



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