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	<title>Yuchen Xie</title>
	<link>https://yuchenx.me</link>
	<description>Yuchen Xie</description>
	<pubDate>Fri, 01 Apr 2022 08:20:53 +0000</pubDate>
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	<item>
		<title>Home</title>
				
		<link>https://yuchenx.me/Home</link>

		<pubDate>Fri, 11 Mar 2022 18:45:50 +0000</pubDate>

		<dc:creator>Yuchen Xie</dc:creator>

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︎ &#38;nbsp;un.formalThesis


&#60;img width="1152" height="1726" width_o="1152" height_o="1726" data-src="https://freight.cargo.site/t/original/i/2dd8f72504395f45e9b0dd74014dc231b04a0e298fae5d565b5e7aad0cadfd38/DSC_4624.jpg" data-mid="138259781" border="0"  src="https://freight.cargo.site/w/1000/i/2dd8f72504395f45e9b0dd74014dc231b04a0e298fae5d565b5e7aad0cadfd38/DSC_4624.jpg" /&#62;
&#38;nbsp;︎&#38;nbsp;MoWAIdentity, Transmedia&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bc539591d909532f72297437dbd1b185263a171e3f76f58612e9c721793aef12/hover-black.gif" data-mid="168918404" border="0"  src="https://freight.cargo.site/w/1000/i/bc539591d909532f72297437dbd1b185263a171e3f76f58612e9c721793aef12/hover-black.gif" /&#62; ︎&#38;nbsp;Glamping HubIdentity, Print, Spatial&#60;img width="1080" height="608" width_o="1080" height_o="608" data-src="https://freight.cargo.site/t/original/i/702c540314607a93796a2925e31e63c10e0a818b73e01cd81a3e9536be4e9f14/postcard.gif" data-mid="168918442" border="0"  src="https://freight.cargo.site/w/1000/i/702c540314607a93796a2925e31e63c10e0a818b73e01cd81a3e9536be4e9f14/postcard.gif" /&#62; ︎&#38;nbsp;Her TimeEditorial, Exhibition&#60;img width="2048" height="1359" width_o="2048" height_o="1359" data-src="https://freight.cargo.site/t/original/i/8173f6e7ce3f80f5d81d5733f2836346f3c4869aab782aac251a6ca85e5cc3e9/DSC_4185-2.jpg" data-mid="136026152" border="0"  src="https://freight.cargo.site/w/1000/i/8173f6e7ce3f80f5d81d5733f2836346f3c4869aab782aac251a6ca85e5cc3e9/DSC_4185-2.jpg" /&#62; ︎&#38;nbsp;JuxtapozEditorial, Identity&#60;img width="3500" height="2300" width_o="3500" height_o="2300" data-src="https://freight.cargo.site/t/original/i/efd7677a2196627b93f53a9ff00636d4f7d267e54eada74d89c4c2a0f773c57c/cover.jpg" data-mid="138256373" border="0"  src="https://freight.cargo.site/w/1000/i/efd7677a2196627b93f53a9ff00636d4f7d267e54eada74d89c4c2a0f773c57c/cover.jpg" /&#62; 

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		<title>un.formal</title>
				
		<link>https://yuchenx.me/un-formal</link>

		<pubDate>Fri, 01 Apr 2022 08:20:53 +0000</pubDate>

		<dc:creator>Yuchen Xie</dc:creator>

		<guid isPermaLink="true">https://yuchenx.me/un-formal</guid>

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	un.formal&#38;gt;&#38;gt;Thesis&#38;gt;&#38;gt;Branding
&#38;gt;&#38;gt;Transmedia

	2022Mentor:
Constantin ChopinBrad Bartlett
Mazzie Miles


	



	“Typography is what language looks like.” 
Typography and letterforms are not only vessels for meaning but also for emotions. A typographic aesthetics shaped by a single race and gender would keep the minorities from being themselves directly. 











The purpose of this brand is to diversify graphic design from the basic of it—typography.


The industry, and our aesthetics are dominated by a single race and a single gender. By using the online tool, people could “talk” through their emotion to typography; the installation is another touch point as educational tool with the short history of typography.




	

	


	
	

	︎&#38;nbsp; &#38;nbsp;Installation











The installation of projection mapping is the main educational touch point of the brand. It is where everyone can learn something new about the typefaces, and type history.








	&#60;img width="4016" height="6016" width_o="4016" height_o="6016" data-src="https://freight.cargo.site/t/original/i/b65ea147c6c0165f4c57b685f70e7876b505cc7e40a721bd98dbf6c1890c8246/DSC_4603.jpg" data-mid="138257190" border="0"  src="https://freight.cargo.site/w/1000/i/b65ea147c6c0165f4c57b685f70e7876b505cc7e40a721bd98dbf6c1890c8246/DSC_4603.jpg" /&#62;
	&#60;img width="1205" height="1805" width_o="1205" height_o="1805" data-src="https://freight.cargo.site/t/original/i/5ab5f8db3233658274881e7cb0ee5c2d8e8848a9cf30e81adf187f1acd4f6229/DSC_4607.jpg" data-mid="138257859" border="0"  src="https://freight.cargo.site/w/1000/i/5ab5f8db3233658274881e7cb0ee5c2d8e8848a9cf30e81adf187f1acd4f6229/DSC_4607.jpg" /&#62;
	&#60;img width="1205" height="1805" width_o="1205" height_o="1805" data-src="https://freight.cargo.site/t/original/i/884298f29924b4df42968a789b3f85084cbbe009bf3050ef2359f8e81310e36e/DSC_4622.jpg" data-mid="138257885" border="0"  src="https://freight.cargo.site/w/1000/i/884298f29924b4df42968a789b3f85084cbbe009bf3050ef2359f8e81310e36e/DSC_4622.jpg" /&#62;

	




&#60;img width="1205" height="1805" width_o="1205" height_o="1805" data-src="https://freight.cargo.site/t/original/i/30801db742f050b53e156e9a5ff82a40b6a2492c2455c0aed40dc6ace8883534/DSC_4619-Edit.png" data-mid="138257895" border="0"  src="https://freight.cargo.site/w/1000/i/30801db742f050b53e156e9a5ff82a40b6a2492c2455c0aed40dc6ace8883534/DSC_4619-Edit.png" /&#62;

	&#60;img width="1152" height="1726" width_o="1152" height_o="1726" data-src="https://freight.cargo.site/t/original/i/a3f4d9f588a24e79669c4801c3aaaae24b8cad32ce10ab154c9687a7966be14b/DSC_4624.jpg" data-mid="138257900" border="0"  src="https://freight.cargo.site/w/1000/i/a3f4d9f588a24e79669c4801c3aaaae24b8cad32ce10ab154c9687a7966be14b/DSC_4624.jpg" /&#62;
	











There is 4 transparent panels, indicates 4 different time period in the typography design history: 


15-17th century, metal type, black type, Centaur, Garamond

18-19th century, Sketches, Baskerville, Bodoni, Rockwell

20th century, Digitizing, Franklin Gothic, Helvetica, Futura

21th century, showing coding, demostration of generative design



The frames are covered by the transparent fabric. The light project onto the surface, not only create images on the frame, but also leave the shadows and lights on the floor and wall. While people interact with the installation, the images and type will change to another time period.






	&#60;img width="4422" height="2600" width_o="4422" height_o="2600" data-src="https://freight.cargo.site/t/original/i/a1635f97a6e824d3292eabadb300cdf2d5d04b65fe0170844b1ed78d46e89994/Screen-Shot-2022-03-22-at-10.09.41-PM-2.png" data-mid="138258256" border="0"  src="https://freight.cargo.site/w/1000/i/a1635f97a6e824d3292eabadb300cdf2d5d04b65fe0170844b1ed78d46e89994/Screen-Shot-2022-03-22-at-10.09.41-PM-2.png" /&#62;
	&#60;img width="4422" height="2600" width_o="4422" height_o="2600" data-src="https://freight.cargo.site/t/original/i/6d7da7a2eaeba3142dd3e2892aa6d5bfe7325ba23a22776ddc23e56afbd625f4/Screen-Shot-2022-03-22-at-11.16.31-PM-2.png" data-mid="138258259" border="0"  src="https://freight.cargo.site/w/1000/i/6d7da7a2eaeba3142dd3e2892aa6d5bfe7325ba23a22776ddc23e56afbd625f4/Screen-Shot-2022-03-22-at-11.16.31-PM-2.png" /&#62;

	&#60;img width="4422" height="2600" width_o="4422" height_o="2600" data-src="https://freight.cargo.site/t/original/i/35be53ed09fe3a6c6aceb5b1df6be5c8f079d222e53b7003d92f303d12a61c48/Screen-Shot-2022-03-22-at-11.18.49-PM-2.png" data-mid="138258265" border="0"  src="https://freight.cargo.site/w/1000/i/35be53ed09fe3a6c6aceb5b1df6be5c8f079d222e53b7003d92f303d12a61c48/Screen-Shot-2022-03-22-at-11.18.49-PM-2.png" /&#62;
	&#60;img width="1205" height="1805" width_o="1205" height_o="1805" data-src="https://freight.cargo.site/t/original/i/eaf6e014af9c9651c712109c746a1a1fcf14a9eb183f1ccf86ac00178fd5149d/DSC_4635.jpg" data-mid="138258309" border="0"  src="https://freight.cargo.site/w/1000/i/eaf6e014af9c9651c712109c746a1a1fcf14a9eb183f1ccf86ac00178fd5149d/DSC_4635.jpg" /&#62;
	










The second scene is showing font design process in different time perioud. The tranditional way of font design is from ideation, research, sketch, to the production of metal or wood type, using anchor points to digital typefaces, and the most recent interactive type design way — creative coding applied to font design. 





	&#60;img width="2507" height="1673" width_o="2507" height_o="1673" data-src="https://freight.cargo.site/t/original/i/f714ffba72fa5236a74f66f5373e3aa43ed35b14d07290550e776b2707edab5a/DSC_4614.jpg" data-mid="138258364" border="0"  src="https://freight.cargo.site/w/1000/i/f714ffba72fa5236a74f66f5373e3aa43ed35b14d07290550e776b2707edab5a/DSC_4614.jpg" /&#62;
	&#60;img width="1805" height="1205" width_o="1805" height_o="1205" data-src="https://freight.cargo.site/t/original/i/0afdc81e74c3b297c4993961733f2bfe391360af76306b28bf8a28dcd0c80935/DSC_4645.jpg" data-mid="138258366" border="0"  src="https://freight.cargo.site/w/1000/i/0afdc81e74c3b297c4993961733f2bfe391360af76306b28bf8a28dcd0c80935/DSC_4645.jpg" /&#62;

	&#60;img width="1805" height="1205" width_o="1805" height_o="1205" data-src="https://freight.cargo.site/t/original/i/24822e5d6a59e3303bd09851e7f9edc7f401e37b892fb6d90cfb6f4be2410924/DSC_4646.jpg" data-mid="138258368" border="0"  src="https://freight.cargo.site/w/1000/i/24822e5d6a59e3303bd09851e7f9edc7f401e37b892fb6d90cfb6f4be2410924/DSC_4646.jpg" /&#62;



	︎&#38;nbsp; &#38;nbsp;Website











The website is the platform allow people to interact, talk, and play with the creative coding, express themselves through the typography. Users can download the images, and post them on their own social media.



&#38;gt;Check out the real-time type tool


	&#60;img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/59b1d06798ab771a082b6e9223468cf35e386cd5fcaf5e90c3e3e27cc30cc79a/posters-08.png" data-mid="138258653" border="0"  src="https://freight.cargo.site/w/1000/i/59b1d06798ab771a082b6e9223468cf35e386cd5fcaf5e90c3e3e27cc30cc79a/posters-08.png" /&#62;
	&#60;img width="1840" height="1191" width_o="1840" height_o="1191" data-src="https://freight.cargo.site/t/original/i/432fb43e59cd08151c027ed2817a086ee13919fcc9f511c366fabbe2221cdf59/posters-10.png" data-mid="138258678" border="0"  src="https://freight.cargo.site/w/1000/i/432fb43e59cd08151c027ed2817a086ee13919fcc9f511c366fabbe2221cdf59/posters-10.png" /&#62;

	&#38;nbsp;
	&#38;nbsp;

	︎&#38;nbsp; &#38;nbsp;Posters











Why Posters?















Althogh un.formal brand is completely reliant on interactive creative coding via online platform,&#38;nbsp; posters are typically a rote means of communication, these posters are meant to be plastered around outside spaces, as a promotional piece of the website and exhibition.





&#60;img width="5940" height="3965" width_o="5940" height_o="3965" data-src="https://freight.cargo.site/t/original/i/66958b57d9109d23264f408382b0cfc1febc2cac0cb653467b7142719764ca27/168_urban_poster_mockup.jpg" data-mid="138258860" border="0"  src="https://freight.cargo.site/w/1000/i/66958b57d9109d23264f408382b0cfc1febc2cac0cb653467b7142719764ca27/168_urban_poster_mockup.jpg" /&#62;


	
&#60;img width="1728" height="2592" width_o="1728" height_o="2592" data-src="https://freight.cargo.site/t/original/i/69a565b749625632451f1b21ccb981d20e522979c7f75178c5bc9f7e15839b4c/posters-02.png" data-mid="138258961" border="0"  src="https://freight.cargo.site/w/1000/i/69a565b749625632451f1b21ccb981d20e522979c7f75178c5bc9f7e15839b4c/posters-02.png" /&#62;
&#60;img width="1728" height="2592" width_o="1728" height_o="2592" data-src="https://freight.cargo.site/t/original/i/f662cb83a1eee59ca4cc15357db1cd9aa776b4fc2db21d1b16f7c1f5af1ec30a/posters-04.png" data-mid="138258964" border="0"  src="https://freight.cargo.site/w/1000/i/f662cb83a1eee59ca4cc15357db1cd9aa776b4fc2db21d1b16f7c1f5af1ec30a/posters-04.png" /&#62;
&#60;img width="1728" height="2592" width_o="1728" height_o="2592" data-src="https://freight.cargo.site/t/original/i/f4cb14d0bb6d4a0b8593629e4b19b271d573bd69ea56263bb014d8106c33113a/posters-06.png" data-mid="138258969" border="0"  src="https://freight.cargo.site/w/1000/i/f4cb14d0bb6d4a0b8593629e4b19b271d573bd69ea56263bb014d8106c33113a/posters-06.png" /&#62;
&#60;img width="1728" height="2592" width_o="1728" height_o="2592" data-src="https://freight.cargo.site/t/original/i/cacf33df764379152f5cc6d725077d72926d5178f3e5623e5a5303cd4a4d9214/posters-03.png" data-mid="138258962" border="0"  src="https://freight.cargo.site/w/1000/i/cacf33df764379152f5cc6d725077d72926d5178f3e5623e5a5303cd4a4d9214/posters-03.png" /&#62;
&#60;img width="1728" height="2592" width_o="1728" height_o="2592" data-src="https://freight.cargo.site/t/original/i/e3675c358a37275945c4f1f392d394cea09e89d3cc68d1741036440b08bee144/posters-01.png" data-mid="138258863" border="0"  src="https://freight.cargo.site/w/1000/i/e3675c358a37275945c4f1f392d394cea09e89d3cc68d1741036440b08bee144/posters-01.png" /&#62;


	︎ &#38;nbsp; Typography























Fonts specially designed for
online creative code type tool.











Following are serious of New Fonts Designed for Voice Control Type Tool. Those typefaces were inspired or influenced by different movement, art series, and female artists, that are either underrated or underrepresented.


I thought about whether to make “everyone can upload their own handwritten fonts”, but such legibility and aesthetic would be accordingly unpredictable. Therefore, it is necessary to control variables to a certain extent. That’s the reason we need the fonts for type tool.










	&#60;img width="1008" height="720" width_o="1008" height_o="720" data-src="https://freight.cargo.site/t/original/i/8fabdab7e93d82023a0ebc8d42bba3a9b578fb21996d558ca7f3f9e377fe4be9/ProcessBookLulusize2.jpg" data-mid="138259220" border="0"  src="https://freight.cargo.site/w/1000/i/8fabdab7e93d82023a0ebc8d42bba3a9b578fb21996d558ca7f3f9e377fe4be9/ProcessBookLulusize2.jpg" /&#62;
The first typeface, Evelynus, was inspired by the signages in Women’s March Movement recently. People are using handwritten sign in the movement to show their emotions. And I want to use typography to capture their emotions.






	&#60;img width="1008" height="720" width_o="1008" height_o="720" data-src="https://freight.cargo.site/t/original/i/92bb3bec2c1cd2d829279e15ada6f67be2a2026d0e3cc64e53c1b185e75597af/ProcessBookLulusize4.jpg" data-mid="138259224" border="0"  src="https://freight.cargo.site/w/1000/i/92bb3bec2c1cd2d829279e15ada6f67be2a2026d0e3cc64e53c1b185e75597af/ProcessBookLulusize4.jpg" /&#62;











Sarah is the typeface inspired by the See Red Workshop, follow the name of one of the founder.







	&#60;img width="1008" height="720" width_o="1008" height_o="720" data-src="https://freight.cargo.site/t/original/i/115ee5ce867f1d76ae4b95ed1d49504f1963cafc90101c6ee6be986c8f94abaa/ProcessBookLulusize-1.jpg" data-mid="138259675" border="0"  src="https://freight.cargo.site/w/1000/i/115ee5ce867f1d76ae4b95ed1d49504f1963cafc90101c6ee6be986c8f94abaa/ProcessBookLulusize-1.jpg" /&#62;
Sheila Hicks once mused, “I often make a statement about my feelings regarding the world using textiles as my language.” Sheila Hicks: Material Voices honors her unique vision, examining how her visual language has been shaped by memory, place, and space. Drawing on global weaving traditions, the history of painting and sculpture, graphic design, and architecture, among her many sources, Hicks has redefined the role of fiber and thread in art. From monumental architectural interventions to her miniature weavings known as minimes, Hicks’s compositions combine an aptitude for color, line, and texture with her inimitable understanding of architectural space.


To better understand Hick’s work, I try to use modular type system to mimec her textile style in font design.






	&#60;img width="1008" height="720" width_o="1008" height_o="720" data-src="https://freight.cargo.site/t/original/i/4a1319014697d94a4cfd8a158776d42ae81593e99dea2c9b979f107475ff9279/ProcessBookLulusize8.jpg" data-mid="138259339" border="0"  src="https://freight.cargo.site/w/1000/i/4a1319014697d94a4cfd8a158776d42ae81593e99dea2c9b979f107475ff9279/ProcessBookLulusize8.jpg" /&#62;











This flexible unicase font was inspired by the National Museum of Women in the Arts. Female artists are underrated and underrepresented in many ways. The museum is a very important way to promote the exhibition installation as well.







	&#60;img width="1008" height="720" width_o="1008" height_o="720" data-src="https://freight.cargo.site/t/original/i/934817a2fafd673442478c5111d5d2c6007433355d29541ba554ce683d288b0f/ProcessBookLulusize9.jpg" data-mid="138259718" border="0"  src="https://freight.cargo.site/w/1000/i/934817a2fafd673442478c5111d5d2c6007433355d29541ba554ce683d288b0f/ProcessBookLulusize9.jpg" /&#62;
</description>
		
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	<item>
		<title>MoWA</title>
				
		<link>https://yuchenx.me/MoWA</link>

		<pubDate>Fri, 01 Apr 2022 06:12:04 +0000</pubDate>

		<dc:creator>Yuchen Xie</dc:creator>

		<guid isPermaLink="true">https://yuchenx.me/MoWA</guid>

		<description>&#60;img width="3130" height="2260" width_o="3130" height_o="2260" data-src="https://freight.cargo.site/t/original/i/0a48702892eae8a494341207e8d6c68b796385aa64a1f673ea91442cbf57414b/03_urban_poster_mockup.jpg" data-mid="199484014" border="0"  src="https://freight.cargo.site/w/1000/i/0a48702892eae8a494341207e8d6c68b796385aa64a1f673ea91442cbf57414b/03_urban_poster_mockup.jpg" /&#62;


	MoWA&#38;gt;&#38;gt;Rebranding&#38;gt;&#38;gt;Transmedia

	2022Mentor:Brad Bartlett
	



	National Museum of Women of Arts(MoWA) is the first museum in the world solely dedicated to championing women through the arts.
Female artists are underrated and underrepresented, the rebranding of MoWA wants to add the contemporary touch and feel to the museum.
&#38;gt;Check out the process here
	

	
	&#38;nbsp;
︎&#38;nbsp; &#38;nbsp;Processing Sketch
The Custom type for MoWA were using Processing to sketch the type. It could be streched tall or wide, controlled by mouse position of the sketching.
This strechable typeface are widely used on different medias, to represent the idea of “Women can be whatever they want to be.”



	

	︎&#38;nbsp; &#38;nbsp;Digital








	
	

	




&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/35a059b9c5c4e02892e9a54584027a2b4d4f42a260910d71b3d9a154aef4986c/instagram.jpg" data-mid="138251764" border="0"  src="https://freight.cargo.site/w/1000/i/35a059b9c5c4e02892e9a54584027a2b4d4f42a260910d71b3d9a154aef4986c/instagram.jpg" /&#62;


	︎&#38;nbsp; &#38;nbsp;Prints
Posters set up the graphic elements to the project.

	
&#60;img width="7200" height="10800" width_o="7200" height_o="10800" data-src="https://freight.cargo.site/t/original/i/d5489f1f2bd44b91501bf468bcb169e96410b70b80b0c3968d7ed419d23e70d9/posters7.jpg" data-mid="138252280" border="0"  src="https://freight.cargo.site/w/1000/i/d5489f1f2bd44b91501bf468bcb169e96410b70b80b0c3968d7ed419d23e70d9/posters7.jpg" /&#62;
&#60;img width="1728" height="2592" width_o="1728" height_o="2592" data-src="https://freight.cargo.site/t/original/i/a7ca9eca3c852afb6f5c891937100bceb25e6d86b041dac64317f47314899e36/posters6.jpg" data-mid="138252332" border="0"  src="https://freight.cargo.site/w/1000/i/a7ca9eca3c852afb6f5c891937100bceb25e6d86b041dac64317f47314899e36/posters6.jpg" /&#62;

	
&#60;img width="7200" height="10800" width_o="7200" height_o="10800" data-src="https://freight.cargo.site/t/original/i/0605510e109f113e57c3cabcca0e980218b5597d9d6e073c40c3a8859b947f37/posters12.jpg" data-mid="138252291" border="0"  src="https://freight.cargo.site/w/1000/i/0605510e109f113e57c3cabcca0e980218b5597d9d6e073c40c3a8859b947f37/posters12.jpg" /&#62;
&#60;img width="7200" height="10800" width_o="7200" height_o="10800" data-src="https://freight.cargo.site/t/original/i/dc3d04a9d769df3814d5e8d3cb73f4cea6c137efcf01aeda296169fcd8b5262e/posters11.png" data-mid="140977308" border="0"  src="https://freight.cargo.site/w/1000/i/dc3d04a9d769df3814d5e8d3cb73f4cea6c137efcf01aeda296169fcd8b5262e/posters11.png" /&#62;

	
&#60;img width="1728" height="2592" width_o="1728" height_o="2592" data-src="https://freight.cargo.site/t/original/i/dfbe44d409dbd9642b83f25fd9dab8917e0445d6a9534a138e8442b71e1aec59/posters5.jpg" data-mid="138252318" border="0"  src="https://freight.cargo.site/w/1000/i/dfbe44d409dbd9642b83f25fd9dab8917e0445d6a9534a138e8442b71e1aec59/posters5.jpg" /&#62;


	&#38;nbsp;
	&#38;nbsp;

	︎&#38;nbsp; &#38;nbsp;Spatial&#60;img width="8000" height="4501" width_o="8000" height_o="4501" data-src="https://freight.cargo.site/t/original/i/c371781283c7a7a567574d87ed9da19f070c3b29ac24cb2f19ea532d89762716/SPATIAL-03.png" data-mid="199483986" border="0"  src="https://freight.cargo.site/w/1000/i/c371781283c7a7a567574d87ed9da19f070c3b29ac24cb2f19ea532d89762716/SPATIAL-03.png" /&#62;
&#60;img width="3632" height="3840" width_o="3632" height_o="3840" data-src="https://freight.cargo.site/t/original/i/2f61d2d867ecbcd91010564610fe346801423e49c80b7b893eb932e1d60661d0/AdobeStock_104509618.jpg" data-mid="138251820" border="0"  src="https://freight.cargo.site/w/1000/i/2f61d2d867ecbcd91010564610fe346801423e49c80b7b893eb932e1d60661d0/AdobeStock_104509618.jpg" /&#62;


	&#60;img width="1280" height="1920" width_o="1280" height_o="1920" data-src="https://freight.cargo.site/t/original/i/84452bdb846bd13545cb24782851376aa11c8e9b4d3dc48eb580ef9a23dead50/02d99287078749.jpg" data-mid="138251817" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/84452bdb846bd13545cb24782851376aa11c8e9b4d3dc48eb580ef9a23dead50/02d99287078749.jpg" /&#62;
	&#60;img width="1280" height="1920" width_o="1280" height_o="1920" data-src="https://freight.cargo.site/t/original/i/04727ef2216c351dc3f237de26c0af4e447e8090af8f6ddf4540e5ba8b90322f/0945b287078749.jpg" data-mid="138251848" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/04727ef2216c351dc3f237de26c0af4e447e8090af8f6ddf4540e5ba8b90322f/0945b287078749.jpg" /&#62;
	&#60;img width="2268" height="3317" width_o="2268" height_o="3317" data-src="https://freight.cargo.site/t/original/i/9b0889cdac4990f58f4a66020d372213279fa1f7050b39e03af2361cbb1d1e4c/pexels---10757467.jpg" data-mid="138251855" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/9b0889cdac4990f58f4a66020d372213279fa1f7050b39e03af2361cbb1d1e4c/pexels---10757467.jpg" /&#62;

	&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/0c5f6e19ba0270bd11a254d567c61943e295d45a314a3fe47f35c8f77ed921e1/kiku-obata_washington-university-athletic-complex_04.jpg" data-mid="138251876" border="0"  src="https://freight.cargo.site/w/1000/i/0c5f6e19ba0270bd11a254d567c61943e295d45a314a3fe47f35c8f77ed921e1/kiku-obata_washington-university-athletic-complex_04.jpg" /&#62;
	&#60;img width="1161" height="1600" width_o="1161" height_o="1600" data-src="https://freight.cargo.site/t/original/i/9fccc030921e84096686d50d61dfc40ea0dd6e2b66253c18cf732f7ec702781a/kiku-obata_washington-university-athletic-complex_03.jpg" data-mid="138251851" border="0"  src="https://freight.cargo.site/w/1000/i/9fccc030921e84096686d50d61dfc40ea0dd6e2b66253c18cf732f7ec702781a/kiku-obata_washington-university-athletic-complex_03.jpg" /&#62;
	&#60;img width="1157" height="1600" width_o="1157" height_o="1600" data-src="https://freight.cargo.site/t/original/i/5b2dd629fde4c761eeb087dd6ceb75c5ccf597f403b2c1079e70b7f8cea027f3/kiku-obata_washington-university-athletic-complex_02.jpg" data-mid="138251853" border="0"  src="https://freight.cargo.site/w/1000/i/5b2dd629fde4c761eeb087dd6ceb75c5ccf597f403b2c1079e70b7f8cea027f3/kiku-obata_washington-university-athletic-complex_02.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Glamping Hub</title>
				
		<link>https://yuchenx.me/Glamping-Hub</link>

		<pubDate>Fri, 18 Mar 2022 07:31:52 +0000</pubDate>

		<dc:creator>Yuchen Xie</dc:creator>

		<guid isPermaLink="true">https://yuchenx.me/Glamping-Hub</guid>

		<description>&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/21cdf3ab05108413817f92c3cc2ff9cf223431ee1565aa64f668a8dd512f0bcf/Glamping-Hub-Yuchen-Xie.063.jpeg" data-mid="136729185" border="0"  src="https://freight.cargo.site/w/1000/i/21cdf3ab05108413817f92c3cc2ff9cf223431ee1565aa64f668a8dd512f0bcf/Glamping-Hub-Yuchen-Xie.063.jpeg" /&#62;
	GlampingHub&#38;gt;&#38;gt;Rebranding&#38;gt;&#38;gt;Print, Spatial


	2021Mentor:Annie Huang Luck
	



	The idea behind Glamping Hub was to create a product that provides people with accommodations that felt “out of reach”, and for those looking to create a once in a lifetime experience – all in one place.
This rebrand of Glamping Hub considers its impartance as a new style of camping, and fulfilled people’s desire to spend time with each other. Centering on the balance between comfort, good amenities, and nature.&#38;nbsp;
&#38;gt;Check out the process here
	

	


	
	

	︎&#38;nbsp; &#38;nbsp;Digital
The glamping hub doesn’t have a mobile app, and this is the main focus for the media part of this rebranding.&#38;nbsp;







	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e0cb3ddadaec22920b62f8cea62c5b479add28a02bb0db2dd823b9247ca9bc9d/Glamping-Hub-Yuchen-Xie.057.jpeg" data-mid="136813302" border="0"  src="https://freight.cargo.site/w/1000/i/e0cb3ddadaec22920b62f8cea62c5b479add28a02bb0db2dd823b9247ca9bc9d/Glamping-Hub-Yuchen-Xie.057.jpeg" /&#62;

	︎&#38;nbsp; &#38;nbsp;Prints
The prints design is the brand touch point of Glamping Hub. The brand lookbook works as quarterly magazine provide the reading when people in nature without internet, enjoy the reading and nature.

	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/302cc19f17b6cc5338614408402cf9b880dbd3983edf0760f736ca21ea8ae306/Glamping-Hub-Yuchen-Xie.023.jpeg" data-mid="136812396" border="0"  src="https://freight.cargo.site/w/1000/i/302cc19f17b6cc5338614408402cf9b880dbd3983edf0760f736ca21ea8ae306/Glamping-Hub-Yuchen-Xie.023.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/809cf79f4b09eed0258ab47f52203c637db90fb28c919f6e63313abbe96b4b42/Glamping-Hub-Yuchen-Xie.024.jpeg" data-mid="136812397" border="0"  src="https://freight.cargo.site/w/1000/i/809cf79f4b09eed0258ab47f52203c637db90fb28c919f6e63313abbe96b4b42/Glamping-Hub-Yuchen-Xie.024.jpeg" /&#62;


	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0a2367d31200488443fbceaa29a5b89646ab78d18913c25d2e0e7622cea850e8/Glamping-Hub-Yuchen-Xie.028.jpeg" data-mid="136812540" border="0"  src="https://freight.cargo.site/w/1000/i/0a2367d31200488443fbceaa29a5b89646ab78d18913c25d2e0e7622cea850e8/Glamping-Hub-Yuchen-Xie.028.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ffeceeb40a45462adc30f74a8b192efb6ff771607f1eb5cfabb4bd2c05c54add/Glamping-Hub-Yuchen-Xie.027.jpeg" data-mid="136812539" border="0"  src="https://freight.cargo.site/w/1000/i/ffeceeb40a45462adc30f74a8b192efb6ff771607f1eb5cfabb4bd2c05c54add/Glamping-Hub-Yuchen-Xie.027.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/361af9eb05ae4b5cacc6804d77e97ef78767629737a1667eda50328ab7c58034/Glamping-Hub-Yuchen-Xie.031.jpeg" data-mid="136812543" border="0"  src="https://freight.cargo.site/w/1000/i/361af9eb05ae4b5cacc6804d77e97ef78767629737a1667eda50328ab7c58034/Glamping-Hub-Yuchen-Xie.031.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/92e18887cbddc2b91f7f173f904cce44ae7292275cabb6cb54b1fab5488b173f/Glamping-Hub-Yuchen-Xie.030.jpeg" data-mid="136812542" border="0"  src="https://freight.cargo.site/w/1000/i/92e18887cbddc2b91f7f173f904cce44ae7292275cabb6cb54b1fab5488b173f/Glamping-Hub-Yuchen-Xie.030.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/daca7f53a4e8e98b1b953ebfde10164a034777ea0ad04b35ca3ff0e6ce572fcf/Glamping-Hub-Yuchen-Xie.029.jpeg" data-mid="136812541" border="0"  src="https://freight.cargo.site/w/1000/i/daca7f53a4e8e98b1b953ebfde10164a034777ea0ad04b35ca3ff0e6ce572fcf/Glamping-Hub-Yuchen-Xie.029.jpeg" /&#62;

	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/71a81976856d55d8b3fdca40b5114abccb202329a0932d7089dda93c7aaa177b/Glamping-Hub-Yuchen-Xie.033.jpeg" data-mid="136812545" border="0"  src="https://freight.cargo.site/w/1000/i/71a81976856d55d8b3fdca40b5114abccb202329a0932d7089dda93c7aaa177b/Glamping-Hub-Yuchen-Xie.033.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/03a9f240d590219af9515d9ccee9869d23ace24a800c7f8edfd26c5d00587a18/Glamping-Hub-Yuchen-Xie.032.jpeg" data-mid="136812544" border="0"  src="https://freight.cargo.site/w/1000/i/03a9f240d590219af9515d9ccee9869d23ace24a800c7f8edfd26c5d00587a18/Glamping-Hub-Yuchen-Xie.032.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3d4977da22a93b5e79edde2acea2b0a680e52442cf4710ad8c4e8697a54bb42a/Glamping-Hub-Yuchen-Xie.035.jpeg" data-mid="136812547" border="0"  src="https://freight.cargo.site/w/1000/i/3d4977da22a93b5e79edde2acea2b0a680e52442cf4710ad8c4e8697a54bb42a/Glamping-Hub-Yuchen-Xie.035.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6cf1ea736f1f62221c46eed7e93d7a994f11334bfeae3557d79e4e77480dc61b/Glamping-Hub-Yuchen-Xie.036.jpeg" data-mid="136812548" border="0"  src="https://freight.cargo.site/w/1000/i/6cf1ea736f1f62221c46eed7e93d7a994f11334bfeae3557d79e4e77480dc61b/Glamping-Hub-Yuchen-Xie.036.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eea34c2086fc4496c0df7129c36b2473b4d559e63c88035c37071139ee934dfc/Glamping-Hub-Yuchen-Xie.040.jpeg" data-mid="136812552" border="0"  src="https://freight.cargo.site/w/1000/i/eea34c2086fc4496c0df7129c36b2473b4d559e63c88035c37071139ee934dfc/Glamping-Hub-Yuchen-Xie.040.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/237bcd32bf997c5a83958a1deecbc70165c72a7ef782e4760504775b335cbfc8/Glamping-Hub-Yuchen-Xie.041.jpeg" data-mid="136812553" border="0"  src="https://freight.cargo.site/w/1000/i/237bcd32bf997c5a83958a1deecbc70165c72a7ef782e4760504775b335cbfc8/Glamping-Hub-Yuchen-Xie.041.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/12baa52359ac0e72b2f611bcd9092814f236551f8ccc4098f6d6397a2d256112/Glamping-Hub-Yuchen-Xie.037.jpeg" data-mid="136812549" border="0"  src="https://freight.cargo.site/w/1000/i/12baa52359ac0e72b2f611bcd9092814f236551f8ccc4098f6d6397a2d256112/Glamping-Hub-Yuchen-Xie.037.jpeg" /&#62;


	︎&#38;nbsp; &#38;nbsp;Spatial
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cd8f5c78d1b274ecf426cf1effee7c89ef5d2ae9b978ac00183bcf9daf4a9dd2/Glamping-Hub-Yuchen-Xie.052.jpeg" data-mid="136812961" border="0"  src="https://freight.cargo.site/w/1000/i/cd8f5c78d1b274ecf426cf1effee7c89ef5d2ae9b978ac00183bcf9daf4a9dd2/Glamping-Hub-Yuchen-Xie.052.jpeg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7edd1e0e570b2bd495ac22a063d19a9804ca86458e1d19f21ce79b4a746bfcb5/Glamping-Hub-Yuchen-Xie.053.jpeg" data-mid="136812962" border="0"  src="https://freight.cargo.site/w/1000/i/7edd1e0e570b2bd495ac22a063d19a9804ca86458e1d19f21ce79b4a746bfcb5/Glamping-Hub-Yuchen-Xie.053.jpeg" /&#62;


	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/720413fe9af32d98f0e8e7a337fc59e85c7da95b96e7f8e3d40193794c393eea/Glamping-Hub-Yuchen-Xie.055.jpeg" data-mid="136812964" border="0"  src="https://freight.cargo.site/w/1000/i/720413fe9af32d98f0e8e7a337fc59e85c7da95b96e7f8e3d40193794c393eea/Glamping-Hub-Yuchen-Xie.055.jpeg" /&#62;
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/05f3e3aeb583702844e7384ac2973dff26a785511f3c9526a3938fa26b5788e5/Glamping-Hub-Yuchen-Xie.054.jpeg" data-mid="136812963" border="0"  src="https://freight.cargo.site/w/1000/i/05f3e3aeb583702844e7384ac2973dff26a785511f3c9526a3938fa26b5788e5/Glamping-Hub-Yuchen-Xie.054.jpeg" /&#62;

	︎&#38;nbsp; &#38;nbsp;Colleterals

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d7bce92a315c6734711a1054be66259a8595cbda87e86d2504ca111b15d83e73/Glamping-Hub-Yuchen-Xie.049.jpeg" data-mid="136813751" border="0"  src="https://freight.cargo.site/w/1000/i/d7bce92a315c6734711a1054be66259a8595cbda87e86d2504ca111b15d83e73/Glamping-Hub-Yuchen-Xie.049.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fb23062228c78d9af4fa74c79ddc1bfbdc9e60120561b4fc1dee3b7b2d87ae3c/Glamping-Hub-Yuchen-Xie.048.jpeg" data-mid="136813749" border="0"  src="https://freight.cargo.site/w/1000/i/fb23062228c78d9af4fa74c79ddc1bfbdc9e60120561b4fc1dee3b7b2d87ae3c/Glamping-Hub-Yuchen-Xie.048.jpeg" /&#62;



	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/28eedf3027653201ee7eb919a75aeb9f184604ccc1f140d686f85785979dbc34/Glamping-Hub-Yuchen-Xie.047.jpeg" data-mid="136813777" border="0"  src="https://freight.cargo.site/w/1000/i/28eedf3027653201ee7eb919a75aeb9f184604ccc1f140d686f85785979dbc34/Glamping-Hub-Yuchen-Xie.047.jpeg" /&#62;
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c775bb86d8b1cb25747bac65f5cdffb42bfa6da70307000d5f0353e6e3d00c22/Glamping-Hub-Yuchen-Xie.050.jpeg" data-mid="136813834" border="0"  src="https://freight.cargo.site/w/1000/i/c775bb86d8b1cb25747bac65f5cdffb42bfa6da70307000d5f0353e6e3d00c22/Glamping-Hub-Yuchen-Xie.050.jpeg" /&#62;

	︎&#38;nbsp; &#38;nbsp;Concept Video


</description>
		
	</item>
		
		
	<item>
		<title>Her Time</title>
				
		<link>https://yuchenx.me/Her-Time</link>

		<pubDate>Fri, 18 Mar 2022 16:00:51 +0000</pubDate>

		<dc:creator>Yuchen Xie</dc:creator>

		<guid isPermaLink="true">https://yuchenx.me/Her-Time</guid>

		<description>
	

	

	&#60;img width="2048" height="1359" width_o="2048" height_o="1359" data-src="https://freight.cargo.site/t/original/i/914b76c6c7202fbccd544823f906187ccdc2b31b351a1286c2fecc0ed4a6a7f6/DSC_4185-2.jpg" data-mid="136817106" border="0"  src="https://freight.cargo.site/w/1000/i/914b76c6c7202fbccd544823f906187ccdc2b31b351a1286c2fecc0ed4a6a7f6/DSC_4185-2.jpg" /&#62;

	Her
Time
&#38;gt;&#38;gt;Exhibition
&#38;gt;&#38;gt;Editorial 
&#38;gt;&#38;gt;Typography

	2021Mentor:Stephen Serrato
	

	Her Time is a hypothetical group exhibition of 8 East Asian female artists.











Motherhood is an overrated word on so many occasions, but it still underrated. In East Asia, the traditional concept of motherhood has been too deeply rooted within Confucianism to the subservience of women to men as natural and proper. On the other hand, as the minority of a minority, Asian female artists deserve more attention. In this group exhibition, motherhood and feminism will be unfolded in different artistic languages and expressions, by using installations, performance, paintings, photography, and unique point of view from 8 Asian female artists.


“Her Time” lies economically unquantifiable housework, female personal value and story being ignored in formal ‘his-story’, as well as society’s strict expectation builds a barrier keeping men’s empathy fail to bridge with women’s insecurity and pressure from itself. These subtle emotions were captured by artists, and present the feeling deep in their hearts to us. 






	


	︎&#38;nbsp; &#38;nbsp;Exhibition Catalogue
The exhibition catalogue is the main focus for Her Time.

&#60;img width="2048" height="1393" width_o="2048" height_o="1393" data-src="https://freight.cargo.site/t/original/i/e1da97e5cb750438358cdb8fa30e02ac8457e66bdd496535f7eb5ae832d44bde/DSC_4223.jpg" data-mid="136817761" border="0"  src="https://freight.cargo.site/w/1000/i/e1da97e5cb750438358cdb8fa30e02ac8457e66bdd496535f7eb5ae832d44bde/DSC_4223.jpg" /&#62;
&#60;img width="2048" height="1367" width_o="2048" height_o="1367" data-src="https://freight.cargo.site/t/original/i/d217756470f954434ec4f17a287be48405ec3a4a4c17fcf4b4f29842736f7a31/DSC_4209.jpg" data-mid="136817755" border="0"  src="https://freight.cargo.site/w/1000/i/d217756470f954434ec4f17a287be48405ec3a4a4c17fcf4b4f29842736f7a31/DSC_4209.jpg" /&#62;



	&#60;img width="1633" height="2048" width_o="1633" height_o="2048" data-src="https://freight.cargo.site/t/original/i/bc2fa9aa1583956757893528a52796b6ee92536c4c7d44fbab1d9c86e0f6baf6/DSC_4183.jpg" data-mid="136817718" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/bc2fa9aa1583956757893528a52796b6ee92536c4c7d44fbab1d9c86e0f6baf6/DSC_4183.jpg" /&#62;
	&#60;img width="2048" height="1367" width_o="2048" height_o="1367" data-src="https://freight.cargo.site/t/original/i/c13670f7fb7b2c32058ecfde66395292f595ee273d327d9e41ed9a77c0bd96a5/DSC_4187.jpg" data-mid="136817722" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/c13670f7fb7b2c32058ecfde66395292f595ee273d327d9e41ed9a77c0bd96a5/DSC_4187.jpg" /&#62;
	&#60;img width="1367" height="2048" width_o="1367" height_o="2048" data-src="https://freight.cargo.site/t/original/i/f3c99f8cc7c9e0ffc338e316c767e944a3b4c0f3cfc4a8eefafe455e90d8de6a/DSC_4194.jpg" data-mid="136817724" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/f3c99f8cc7c9e0ffc338e316c767e944a3b4c0f3cfc4a8eefafe455e90d8de6a/DSC_4194.jpg" /&#62;

	&#60;img width="2048" height="1367" width_o="2048" height_o="1367" data-src="https://freight.cargo.site/t/original/i/2087ede60a61d96377fedc848ed20bf9a9e93c1c2a1a73b0db23ce9afd8fe7b1/DSC_4217.jpg" data-mid="136817757" border="0"  src="https://freight.cargo.site/w/1000/i/2087ede60a61d96377fedc848ed20bf9a9e93c1c2a1a73b0db23ce9afd8fe7b1/DSC_4217.jpg" /&#62;
	&#60;img width="2048" height="1367" width_o="2048" height_o="1367" data-src="https://freight.cargo.site/t/original/i/c31a42c7a11ef29d68240818758151fd9b59722f05c40b87a2963034f11c6273/DSC_4218.jpg" data-mid="136817758" border="0"  src="https://freight.cargo.site/w/1000/i/c31a42c7a11ef29d68240818758151fd9b59722f05c40b87a2963034f11c6273/DSC_4218.jpg" /&#62;

	&#60;img width="2048" height="1366" width_o="2048" height_o="1366" data-src="https://freight.cargo.site/t/original/i/9b61acacf6404a6065310e6b95cd13c3d62f0545a39f13b991978811cf108dca/DSC_4220.jpg" data-mid="136817759" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/9b61acacf6404a6065310e6b95cd13c3d62f0545a39f13b991978811cf108dca/DSC_4220.jpg" /&#62;
	&#60;img width="2048" height="1429" width_o="2048" height_o="1429" data-src="https://freight.cargo.site/t/original/i/80c3675c6bdcf07cdc6c5781508705cba2af92083c893df1acec41da04dccff1/DSC_4222.jpg" data-mid="136817760" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/80c3675c6bdcf07cdc6c5781508705cba2af92083c893df1acec41da04dccff1/DSC_4222.jpg" /&#62;

	For essays in the exhibition catalogue, images are purposely put in the center gutter for extra attention, as well as how motherhood is been pushed in the East Asian culture.

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/46d838b235a526ccb7e8289aa27ddafc181935ac9db7d316b89dc099f105893e/final.001.jpeg" data-mid="136818195" border="0"  src="https://freight.cargo.site/w/1000/i/46d838b235a526ccb7e8289aa27ddafc181935ac9db7d316b89dc099f105893e/final.001.jpeg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1a720a21c9301f64dae97535cbfecfa904fbc0f7a0b2537591e2d430b54142b7/final.002.jpeg" data-mid="136818196" border="0"  src="https://freight.cargo.site/w/1000/i/1a720a21c9301f64dae97535cbfecfa904fbc0f7a0b2537591e2d430b54142b7/final.002.jpeg" /&#62;

	︎&#38;nbsp; &#38;nbsp;Spatial and Posters

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a8debbb3acb3ea52e0bf43805096a5f30cf848382cf8e7a2c502c0e29b2e9a21/final.003.jpeg" data-mid="136818221" border="0"  src="https://freight.cargo.site/w/1000/i/a8debbb3acb3ea52e0bf43805096a5f30cf848382cf8e7a2c502c0e29b2e9a21/final.003.jpeg" /&#62;
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/247ba52f29dabfce6594d9884821617e2e18ffe03f119f51958f0c20d50e61dc/final.004.jpeg" data-mid="136818229" border="0"  src="https://freight.cargo.site/w/1000/i/247ba52f29dabfce6594d9884821617e2e18ffe03f119f51958f0c20d50e61dc/final.004.jpeg" /&#62;

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e80dac827656d0c7b2744ee03ba3d9e28a43555f4b53a55f306e731ec22e73be/final.005.jpeg" data-mid="136818254" border="0"  src="https://freight.cargo.site/w/1000/i/e80dac827656d0c7b2744ee03ba3d9e28a43555f4b53a55f306e731ec22e73be/final.005.jpeg" /&#62;

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f7f64f757f6ed74d08218219460d4dac8a63edbaef97c42e6dd90b1ffb55d715/final.006.jpeg" data-mid="136818442" border="0"  src="https://freight.cargo.site/w/1000/i/f7f64f757f6ed74d08218219460d4dac8a63edbaef97c42e6dd90b1ffb55d715/final.006.jpeg" /&#62;
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/191e0a848a3aa0e27464d6235a302a2ad4ea57a62e54727a3b7e0e6ac578401d/final.007.jpeg" data-mid="136818470" border="0"  src="https://freight.cargo.site/w/1000/i/191e0a848a3aa0e27464d6235a302a2ad4ea57a62e54727a3b7e0e6ac578401d/final.007.jpeg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Juxtapoz</title>
				
		<link>https://yuchenx.me/Juxtapoz</link>

		<pubDate>Tue, 29 Mar 2022 15:50:55 +0000</pubDate>

		<dc:creator>Yuchen Xie</dc:creator>

		<guid isPermaLink="true">https://yuchenx.me/Juxtapoz</guid>

		<description>
	
	
	
 
&#60;img width="3500" height="2300" width_o="3500" height_o="2300" data-src="https://freight.cargo.site/t/original/i/04284b10ecb24f9eba760e65412b4d5d6d183b73f9e3dc5f8e1c16279df4e96c/magazine-branding-mockup-01.png" data-mid="137923253" border="0"  src="https://freight.cargo.site/w/1000/i/04284b10ecb24f9eba760e65412b4d5d6d183b73f9e3dc5f8e1c16279df4e96c/magazine-branding-mockup-01.png" /&#62;
	Juxtapoz&#38;gt;&#38;gt;Print&#38;gt;&#38;gt;Editorial Design


	2020Mentor:Annie Huang Luck
	Recognition:Graphis New Talent Annual 2021 – Silver



	Redesign a prototype issue for Juxtapoz magazine. Establish the editorial content, featured narratives, and identity design. Emphasis on content creation and curation, incorporating image and type integration.
	

	


	
	

	




&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/9c69ef4c2be9622d17aba5c2b059997bc801587c4c52668e9f6add416e3a2532/1.jpeg" data-mid="138255141" border="0"  src="https://freight.cargo.site/w/1000/i/9c69ef4c2be9622d17aba5c2b059997bc801587c4c52668e9f6add416e3a2532/1.jpeg" /&#62;


	Theme:TransitionsThe Summer 2020 issue claims this interesting fate of starting the creative process before the pandemic and being completed in the midst of it.


	The magazine opening with masthead, table of contents, editor’s note, and a short photo essay. The first feature is an interview with artist 1010. 1010 spoke about these ideas and the influence of Op art, referencing current events in his work and how desire plays into his upcoming projects. The second feature is “Beyond Canvas and Glasses.” Three different museums made different decisions during COVID-19 to survive in an uncertain period and launched a new exhibition method. To give people insights into how museums dealing with the global pandemic and give readers a better understanding of what they could do to help museums and art galleries.The third feature is a photo essay. Short essay about the art philosophy behind Kristine Potter’s work. Kristine Potter not only a photographer but an artist. Her works are powerful yet full of aesthetics.The last feature is a journal from Martin Machado. Martin Machado planned to sail a boat and paint during his voyage. He documented his unique journey through California under the global pandemic. A creative journey under a particular time is a very inspiring story as Martin Machado documented his feeling and painting through this journey.

	
&#60;img width="2328" height="1490" width_o="2328" height_o="1490" data-src="https://freight.cargo.site/t/original/i/43a480e4b14ee6e719d1270c04631f33cb7a8a89a23adc400397223673ce2545/spread-7.jpg" data-mid="138255232" border="0"  src="https://freight.cargo.site/w/1000/i/43a480e4b14ee6e719d1270c04631f33cb7a8a89a23adc400397223673ce2545/spread-7.jpg" /&#62;
&#60;img width="2328" height="1490" width_o="2328" height_o="1490" data-src="https://freight.cargo.site/t/original/i/23a1c34498998383789d869bed76decc31c57ccd1a53e527a5a2d727e60b5c3d/spread-6.jpg" data-mid="138255230" border="0"  src="https://freight.cargo.site/w/1000/i/23a1c34498998383789d869bed76decc31c57ccd1a53e527a5a2d727e60b5c3d/spread-6.jpg" /&#62;
&#60;img width="2328" height="1490" width_o="2328" height_o="1490" data-src="https://freight.cargo.site/t/original/i/5e65ec1f7a1ad0de9266f8e3036afe4fa0ce0d74a68e8e9251ef82de9b367932/spread-5.jpg" data-mid="138255229" border="0"  src="https://freight.cargo.site/w/1000/i/5e65ec1f7a1ad0de9266f8e3036afe4fa0ce0d74a68e8e9251ef82de9b367932/spread-5.jpg" /&#62;
&#60;img width="2328" height="1490" width_o="2328" height_o="1490" data-src="https://freight.cargo.site/t/original/i/85e4a273436991d3c2f2d3dd52efdb0a0c02fb4d8b4cb948be1ed8a148ae462e/spread-4.jpg" data-mid="138255228" border="0"  src="https://freight.cargo.site/w/1000/i/85e4a273436991d3c2f2d3dd52efdb0a0c02fb4d8b4cb948be1ed8a148ae462e/spread-4.jpg" /&#62;
&#60;img width="2328" height="1490" width_o="2328" height_o="1490" data-src="https://freight.cargo.site/t/original/i/e0425e2ab0d6b60407d5776cfac3fc5dbc8b2c1c803d913f5381aeacd912259b/spread-3.jpg" data-mid="138255227" border="0"  src="https://freight.cargo.site/w/1000/i/e0425e2ab0d6b60407d5776cfac3fc5dbc8b2c1c803d913f5381aeacd912259b/spread-3.jpg" /&#62;
&#60;img width="2328" height="1490" width_o="2328" height_o="1490" data-src="https://freight.cargo.site/t/original/i/d2ffb0e90669bea75fd57628adaca43576557ef8b87d5e6ae0d67d1b7e0119f0/spread-2.jpg" data-mid="138255226" border="0"  src="https://freight.cargo.site/w/1000/i/d2ffb0e90669bea75fd57628adaca43576557ef8b87d5e6ae0d67d1b7e0119f0/spread-2.jpg" /&#62;
&#60;img width="2328" height="1490" width_o="2328" height_o="1490" data-src="https://freight.cargo.site/t/original/i/615c183cca877354dbb2831b395334087b4710679c151f0dbc9101bab0bfb44a/spread-1.jpg" data-mid="138255225" border="0"  src="https://freight.cargo.site/w/1000/i/615c183cca877354dbb2831b395334087b4710679c151f0dbc9101bab0bfb44a/spread-1.jpg" /&#62;


	&#60;img width="2328" height="1490" width_o="2328" height_o="1490" data-src="https://freight.cargo.site/t/original/i/e73e40beb38f6a2a6b2d6c12f6b334f9e8d315c0e78f27f9a97f38b084526c98/spread-6.jpg" data-mid="138255245" border="0"  src="https://freight.cargo.site/w/1000/i/e73e40beb38f6a2a6b2d6c12f6b334f9e8d315c0e78f27f9a97f38b084526c98/spread-6.jpg" /&#62;
	&#60;img width="2328" height="1490" width_o="2328" height_o="1490" data-src="https://freight.cargo.site/t/original/i/985dc8ce6b84a1924f7d25ae20031e414a538e393920a71362da8e66aa2a7d1e/spread-2.jpg" data-mid="138255278" border="0"  src="https://freight.cargo.site/w/1000/i/985dc8ce6b84a1924f7d25ae20031e414a538e393920a71362da8e66aa2a7d1e/spread-2.jpg" /&#62;

	︎&#38;nbsp; &#38;nbsp;Collaterals


	&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/87bf5ac0df7d7c3f3c7747f4fa9cb2168e4eec74efa2655cb18a8d1b861efff9/tote-Scene-6.jpeg" data-mid="138255334" border="0"  src="https://freight.cargo.site/w/1000/i/87bf5ac0df7d7c3f3c7747f4fa9cb2168e4eec74efa2655cb18a8d1b861efff9/tote-Scene-6.jpeg" /&#62;
	&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/f1be5d570f5a67e6296f91e790df7380c81ffaccdaf23735fdfbf9e55a3813b9/tote-Scene-7.jpeg" data-mid="138255363" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/f1be5d570f5a67e6296f91e790df7380c81ffaccdaf23735fdfbf9e55a3813b9/tote-Scene-7.jpeg" /&#62;
	

	︎&#38;nbsp; &#38;nbsp;Social Media Instagram Page


	&#60;img width="2772" height="1851" width_o="2772" height_o="1851" data-src="https://freight.cargo.site/t/original/i/7394a548450d724c179720618e5c2b82fff3e65a40933686dda9a53a53557935/207_urban_poster_mockup.jpeg" data-mid="138256169" border="0"  src="https://freight.cargo.site/w/1000/i/7394a548450d724c179720618e5c2b82fff3e65a40933686dda9a53a53557935/207_urban_poster_mockup.jpeg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>MoWA Process</title>
				
		<link>https://yuchenx.me/MoWA-Process</link>

		<pubDate>Fri, 18 Mar 2022 17:51:24 +0000</pubDate>

		<dc:creator>Yuchen Xie</dc:creator>

		<guid isPermaLink="true">https://yuchenx.me/MoWA-Process</guid>

		<description>
	
	

MoWA Process
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/461a4c176ffe8e64fc6e705c96971d34a33c3ec16bf9bf193db933ec6298aaaf/IMG_6867.JPG" data-mid="138259964" border="0"  src="https://freight.cargo.site/w/1000/i/461a4c176ffe8e64fc6e705c96971d34a33c3ec16bf9bf193db933ec6298aaaf/IMG_6867.JPG" /&#62;&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/caface8a5cd539f23ffe4e94053bb99f27f487847d8918ffb19d00754105573d/IMG_7006.JPG" data-mid="138259965" border="0"  src="https://freight.cargo.site/w/1000/i/caface8a5cd539f23ffe4e94053bb99f27f487847d8918ffb19d00754105573d/IMG_7006.JPG" /&#62;&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/d7add2be923950f58293e1e9b2d1af45cc1133356ab5e35cf951cf65321f5654/IMG_7294.JPG" data-mid="138259966" border="0"  src="https://freight.cargo.site/w/1000/i/d7add2be923950f58293e1e9b2d1af45cc1133356ab5e35cf951cf65321f5654/IMG_7294.JPG" /&#62;&#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/c51f6b7b093078a7f62cb8a6207604e6c958cd223c663234c510cf47917e5ce3/IMG_7121.JPG" data-mid="138259967" border="0"  src="https://freight.cargo.site/w/1000/i/c51f6b7b093078a7f62cb8a6207604e6c958cd223c663234c510cf47917e5ce3/IMG_7121.JPG" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Glamping Hub Process</title>
				
		<link>https://yuchenx.me/Glamping-Hub-Process</link>

		<pubDate>Fri, 18 Mar 2022 17:45:27 +0000</pubDate>

		<dc:creator>Yuchen Xie</dc:creator>

		<guid isPermaLink="true">https://yuchenx.me/Glamping-Hub-Process</guid>

		<description>
	

Glamping Hub Process
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bf15c364f5a95d2168e4c569d191e26c2fde0eaeb9cba8dd8e9436de6072f552/Glamping-Hub-Yuchen-Xie.003.jpeg" data-mid="136828401" border="0"  src="https://freight.cargo.site/w/1000/i/bf15c364f5a95d2168e4c569d191e26c2fde0eaeb9cba8dd8e9436de6072f552/Glamping-Hub-Yuchen-Xie.003.jpeg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6c37123e839cf921199907c86d675df930aa4f295088221d5daa512a0901340c/Glamping-Hub-Yuchen-Xie.004.jpeg" data-mid="136828402" border="0"  src="https://freight.cargo.site/w/1000/i/6c37123e839cf921199907c86d675df930aa4f295088221d5daa512a0901340c/Glamping-Hub-Yuchen-Xie.004.jpeg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" 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︎&#38;nbsp; &#38;nbsp;Final Takeaways&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eb8328b8f31a9707cb1972e3344dfcd3c0b3024ff4a0ee0b2a4c1342f961ba20/Glamping-Hub-Yuchen-Xie.059.jpeg" data-mid="136828532" border="0"  src="https://freight.cargo.site/w/1000/i/eb8328b8f31a9707cb1972e3344dfcd3c0b3024ff4a0ee0b2a4c1342f961ba20/Glamping-Hub-Yuchen-Xie.059.jpeg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ca06f4bed1d6dccbd7a1b26e1e5ec4c2298912c8fa617ae052118a242fc6a9a0/Glamping-Hub-Yuchen-Xie.060.jpeg" data-mid="136828533" border="0"  src="https://freight.cargo.site/w/1000/i/ca06f4bed1d6dccbd7a1b26e1e5ec4c2298912c8fa617ae052118a242fc6a9a0/Glamping-Hub-Yuchen-Xie.060.jpeg" /&#62;










The Glamping Hub logo was separated into two parts—logo symbol and logo wordmark. The logo wordmark did not combine with any graphic elements. 
However, at week 5, once we changed the group for a week, and my classmates noticed that maybe the frame could be part of the logo. It is the best suggestion I got for this project. It changed the design graphic elements and perspective and helped me establish the end's visual system.





&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/291a22d6ae8fb01e8c0184a9f6fe335e0caefce0a390b0119be9c5d645b2f54e/Glamping-Hub-Yuchen-Xie.061.jpeg" data-mid="136828534" border="0"  src="https://freight.cargo.site/w/1000/i/291a22d6ae8fb01e8c0184a9f6fe335e0caefce0a390b0119be9c5d645b2f54e/Glamping-Hub-Yuchen-Xie.061.jpeg" /&#62;











I learned that the logo design process could be more flexible, as I mentioned in the defining moment. 
The brand visual could influence the logo and help me to find the most appropriate logo.&#38;nbsp;Also, I found lots of fun in designing the snack packages in the welcome kit. Maybe this could be one direction for future elective class choices. 





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		<title>Site Customizations</title>
				
		<link>https://yuchenx.me/Site-Customizations</link>

		<pubDate>Fri, 11 Mar 2022 18:45:53 +0000</pubDate>

		<dc:creator>Yuchen Xie</dc:creator>

		<guid isPermaLink="true">https://yuchenx.me/Site-Customizations</guid>

		<description>

Site Customizations in this template:
“Show an Image on Hover”https://support.cargo.site/Show-an-Image-on-Hover
(In use on this page)
More Site Customizations...</description>
		
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